Présence médicale 64
A collaborative platform to help against medical desertification
Created in 2019 by the Conseil Départemental des Pyrénées-Atlantiques in co-piloting with the ARS, Présence médicale 64 brings together all the health and regional players in a collective dedicated entirely to helping interns and GPs settle in the county. After three years of development based above all on dialogue with stakeholders and discreet communication, PM64 wanted to open up its communication, raise its profile beyond the Pyrénées-Atlantiques region and give a wider scope to its aims and actions.
A digital initiative to enhance medical attractiveness in Pyrénées-Atlantiques
By capitalising on the work carried out in the field and the legitimacy of the scheme, Inconito has come up with a user-friendly digital tool that is easy to adopt for the regions, as well as for doctors and interns wishing to set up practice on their own or with their families.
For this site, Inconito designed a strong digital graphic charter that uses the codes and colours of PM64's identity, as well as a horizontal navigation that highlights the storytelling and makes it easier to understand PM64's missions. The site was developed using Drupal headless. An agile methodology was put in place, allowing the client to receive the site as and when it was developed.