Association Française d'Urologie

Educating the general public about urological pathologies

Conception / Conseil / Direction artistique / Motion design

Founded in 1896 and recognized as a public utility, the French Association of Urology (A.F.U.) is committed to promoting urological science and improving the quality and safety of care. It conducts research, provides initial and continuing training for urologists, and evaluates and improves professional practices, including programmes to improve the safety of urology care. As a renowned learned society, the A.F.U. is also involved in educating the public about urological pathologies and prevention, particularly among people at risk. To raise the profile of its activities, the association is modernising its communications to make them more accessible to its members and the general public.

A medical communication dedicated to major public health issues

Since 2023, the agency has been assisting the AFU with its global communications through strategic definition and creative missions, as well as community management, press relations and newsletter publishing. Inconito has produced awareness-raising campaigns at key strategic times for the AFU and its missions, on crucial subjects such as prostate cancer, men's health month, bladder cancer and urinary incontinence. The aim of these speeches is to highlight fundamental issues and raise awareness among the general public, while seeking to increase the visibility of treatments and research.

Promoting the specialty of urology to the general public and association members

Beyond the creative aspect, Inconito has developed a media mix with two objectives: to strengthen its brand territory (awareness) and to raise public awareness about the pathologies and organs treated. This action plan is based on concepts and messages tailored to two distinct target audiences: urologists and the general public. It also combines traditional media (posters, press, and digital), press relations, local media (street marketing, newsletters, regional events, targeted social media posts, webinars), as well as targeted communication to healthcare professionals (communication kits in healthcare centres).